5 Ways Branding Photography Can Grow Your Business
- Caitlyn Torres
- Aug 27, 2018
- 2 min read
Your personal branding is about influencing the way consumers think about you and your business or your product. As a result, personal branding photography can have a huge impact your business AND your bottom line.
Don't underutilize the power of an image. Having a library of images at your fingertips to pull from for advertising can save you both time and money. Hiring a quality photographer is a game changer and here's how:
USE THEM ON YOUR SOCIAL MEDIA
This one's a no brainer! People are 120-180% more likely to engage when you include an image on your posts, this goes for all branches - Twitter, Instagram, Facebook, LinkedIn, etc.
USE THEM ON YOUR WEBSITE
A photo that you create visually tells a story of your business and what makes you unique and valuable. People want to know you're a real person, because they want to do business with REAL people. So, at the very least, have your headshot on your website.
USE THEM FOR PRESS RELEASE OR EVENT ADVERTISING
Free advertising, thats what press release is! I challenge you to drum up some press release about your business using your new branding photography!
CHANGE YOUR PROFILE PHOTO
Doing this often reminds people that you're up to date and still available to serve them!
GO OLDSCHOOL - PRINT IT!
Enough about the internet (haha) Printing these photos to hang in your brick and mortar business shop is a great way to excite people about your professionalism. Another route is using them on your business cards, brochure, mailer or other print marketing pieces - you'll be sure to stand out from the crowd!
It's all about learning the different ways to utilize and leverage your images in the most influential way. Learn the power of a photograph and push it's limits!
Let's schedule your branding photography session today.
www.caitlyntorres.com/contact
caitlyntorresphotography@gmail.com
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